Branding

Dai Due Butcher Shop and Supper Club~ Austin, Texas

Dai Due regni di natura, piglia il cibo con mistura ~ From the two kingdoms of nature, choose food with care

Jesse Griffiths and Tamara Mayfield came to me in 2007 to design a mark for a supper club business. We now take the slow food & local food movement for granted, but at that time it was a novel concept. Jesse and Tamara were pioneers in Austin for that movement. We sat together and talked about how their food would be different, sourcing all local produce, hunting their meat, fishing their fish, and even introducing squirrel to the menu! Dai Due regni di natura, piglia il cibo con mistura ~ From the two kingdoms of nature, choose food with care was the basis for the round logo, joining the two kingdoms, animal and plant together in a circle, the circle of life, the circle of the seasons. As the business evolved into catering and a long standing presence at the Sustainable Food Center’s Austin Farmers’ Market (downtown) packaging was developed for meat products (sausages, broth, pates, etc.), pickles, and condiments. In keeping with the fine pen and ink style of the logo a cast of characters came to life for the various products. Sweet bunnies, fat happy pigs, deer in the forest, along with hanging sausages and herb bundles. These drawings took the edge off of the intense butcher shop scene and brought the plant and animals that we consume into a happy space, the dichotomy was a success with their customers. Dai Due Butcher Shop and Supper Club is now a brick and mortar highly acclaimed fine restaurant. Blair Richardson of Little Mule Studio was brought in to create the branding for the restaurant and enlisted Annie to continue providing illustrations for butcher shop packaging, serving accessories, and a celebrated, on going series of seasonal coloring placemats and greeting card set. The possibilities seem endless between Annie and Dai Due. Keep your eye out for more from this collaboration.

Please visit my ETSY shop to purchase some of these paper products or contact DAI DUE to purchase their food items, cookbooks, and other goodies.

Bread & Butter Pickle jar label for Dai Due by Annie Taylor
Potted Fruit jar label for Dai Due by Annie Taylor
Potted Meat jar label for Dai Due by Annie Taylor
Dai Due Deer in Jar illustration by Annie Taylor
Fauna for Dai Due 4"x6" tent card illustrated by Annie Taylor, designed by Eye Like Design
Dai Due Deer in Jar 4"x6" tent card illustrated by Annie Taylor, designed by Eye Like Design
Flora for Dai Due repeat pattern illustrated by Annie Taylor
Flora for Dai Due 4"x6" tent card illustrated by Annie Taylor, designed by Eye Like Design
Harvested by Hunting packaged meat label for Dai Due illustrated by Annie Taylor
Spring Lamb Colored & Laminated Placemat for Dai Due illustrated by Annie Taylor
Pork and Pickle Progression for Dai Due illustration by Annie Taylor
Savor Summer Colored and Laminated Placemat for Dai Due illustrated by Annie Taylor
Savor Summer 4"x6" tent card for Dai Due illustrated by Annie Taylor, designed by Eye Like Design
Flora Repeat in Blue on Green for Dai Due illustrated by Annie Taylor designed by Little Mule Studio
Wild Boar Bangers label for Dai Due illustrated by Annie Taylor
Dai Due article in Bon Appetit September 2015 issue
Savor Summer featured in Bon Appetit September 2015 issue illustrated by Annie Taylor